Skip to main content
CNAM (Caller ID Name) is the name displayed next to your number when you call someone in the US or Canada. Setting it to your business name makes your calls recognizable and improves answer rates.
Two different things, both supported by Allo:
  • Caller ID = which number is displayed. You choose it in the dialer when you have several lines.
  • CNAM = which name is displayed. That’s this page.

​
Set your Caller ID Name

1

Open your number's settings

Go to Settings > Numbers and select the number.
2

Open Number reputation

Find the Number reputation section (also called Caller Name).
3

Submit your business name

Enter the name and submit. Registration is free.

​
Rules and timing

  • 15 characters maximum (letters and numbers): pick a short form of your business name, for example “SMITH PLUMBING” rather than “Smith Plumbing & Heating Services LLC”
  • Propagation across carriers takes up to 72 hours
  • CNAM applies to US and Canadian numbers: other countries don’t use the CNAM system

​
Fix a wrong or outdated name

If your calls display someone else’s name (for example the previous owner of the number), or you need to change an approved name, contact support: we correct the listing directly with the carrier.

​
Calls still showing as spam?

CNAM helps, but spam labeling is a separate system managed by carrier analytics. If your number is labeled “Spam Likely”, see Number flagged as spam.