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Allo lets you send and receive SMS directly from your business number. Text prospects back after a missed call, follow up after a meeting, or send appointment reminders.
SMS sending requires the Business plan. Starter users can receive SMS only.
Before you can send SMS, you need to complete a one-time registration. The process depends on your number’s country.
US & Canada (10DLC)
France (Sender ID)
US and Canadian carriers require 10DLC registration before you can send any SMS. Without it, your messages are blocked.
1
Open Settings > Compliance
Go to Settings > Compliance in your Allo dashboard.
2
Register your Brand
One-time fee of $24 for your entire company. Covers all users and all numbers.
3
Create a Low Volume campaign
Once your brand is approved, create a campaign. You can assign up to 50 phone numbers to a single campaign.
Approval takes 3 to 7 business days. Start early so you don’t hit any delays.
Once approved, the SMS composer appears in your Allo inbox and you can start sending immediately.
I'm not based in the US. Do I still need to register?
Yes. 10DLC registration is required for any US number, no matter where you’re located.
I'm porting a number that already has 10DLC. Do I need to re-register?
Yes. 10DLC registrations don’t transfer between providers. You’ll need to re-register your brand with Allo.
You can send and receive manual SMS from your French number without any setup.To enable automatic SMS replies after missed calls, you need to register a Sender ID. This is a requirement from French operators (ARCEP regulation) for any SMS sent automatically. The Sender ID displays your company name as the sender.
1
Open Settings > Compliance
Go to Settings > Compliance in your Allo dashboard (desktop or web).
2
Submit your brand name
Enter your company name (3 to 11 characters, letters and digits only) and a sample message. Example name: “MOBILEFIRST”. Example message: “Hi, thanks for your call. We’ll get back to you shortly.”
3
Wait for approval
Approval typically takes 48 hours. You will be notified when your Sender ID is active.
Once approved, automatic SMS replies for missed calls are unlocked.
How much does it cost?
No setup fee. You pay standard per-message rates included in your Business plan.
What names are not allowed?
Generic terms (“Alert”, “Bank”, “Delivery”) and names impersonating government agencies or major brands are blocked by AF2M. Your name must represent your actual business.
Never lose a lead to a missed call. Allo sends a text message automatically when you don’t answer, so your caller knows you’ll get back to them.You can set two distinct messages:
One for missed calls during business hours (“Thanks for calling, I’ll get back to you within the hour”)
One for calls outside business hours (“Our office is closed, we’ll call you back tomorrow morning”)
1
Open Settings > Automatic SMS
Go to Settings > Automatic SMS in your Allo dashboard.
2
Write your messages
Write your business hours message and your after-hours message.
3
Toggle on
Activate the feature. Done.
US / Canada numbers: Requires 10DLC registration. See the US & Canada (10DLC) tab above.French numbers: Requires a registered Sender ID. See the France (Sender ID) tab above.
Once approved, the SMS composer appears in your Allo inbox and you can start sending immediately. Automatic SMS replies are also unlocked right away (go to Settings > Automatic SMS).
Sending business SMS in France requires following ARCEP (telecom), CNIL (data protection), and AF2M (industry charter) rules.
Consent rules
B2C (consumer) SMS: Explicit opt-in consent required before sending. Pre-checked boxes are illegal.B2B (professional) SMS: No prior opt-in required, but the message must relate to the recipient’s professional activity. You must identify yourself and offer opt-out.
Time restrictions (marketing SMS only)
No marketing SMS on Sundays or French public holidays
No marketing SMS between 20:00 and 08:00
Transactional SMS (order confirmations, alerts) has no time restrictions
STOP mechanism
Every marketing SMS must include opt-out instructions. With an Alphanumeric Sender ID, include a short code reference in the message body (e.g., “STOP au 36179”).
No. 10DLC (US/CA) is a one-time $24 fee for your entire company. Sender ID (France) covers all your French numbers once approved.
Why can't I send MMS with my French number?
MMS is not available for French numbers due to provider limitations. You can send and receive standard SMS text messages.
Can my client reply to an SMS sent with a Sender ID?
No. SMS sent via Sender ID are one-way: your client sees your company name, but cannot reply directly.
Can I receive SMS on the Starter plan?
Yes. Starter users can receive SMS. Sending requires the Business plan.
Do automatic replies work on mobile?
Yes. Once configured, automatic SMS replies work regardless of which device you’re using.
Do I need consent to text business contacts in France?
For B2B contacts, no prior opt-in is required. The message must relate to their professional activity, identify you as the sender, and include opt-out instructions.
I'm porting a number that already has 10DLC. Do I need to re-register?
Yes. 10DLC registrations don’t transfer between providers. You’ll need to re-register your brand with Allo and create a new campaign.